40% percent of wholesale deals collapse before closing, costing investors thousands in lost revenue and wasted acquisition efforts. The breakdown happens during disposition—the phase where most wholesalers scramble to find qualified buyers who’ll actually perform. While you’re busy marketing to sellers, your contracts expire because your buyer list consists of tire-kickers and novices. This episode dissects the exact disposition framework that cuts fallout rates in half and connects you with cash buyers ready to close.
Contract fallout plagues the wholesaling industry, with newbie investors seeing success rates below 20% while even experienced operators lose 40% of their deals to buyer issues. Ken Barton built Alpha after experiencing the painful reality that finding qualified buyers fast determines whether off-market contracts actually close or expire worthless. This conversation reveals innovative pricing strategies that maximize assignment fees, the exact process for building buyer lists filled with serious investors rather than window shoppers, and split testing methods to identify which buyers perform consistently. You’ll discover why dispositions matter more than most wholesalers realize and how connecting with the right cash buyers transforms contract success rates from frustrating to profitable.
Discover the proven disposition strategies and buyer list building framework that cuts the 40% wholesale contract fallout rate in half by connecting you with qualified cash buyers who actually close on off-market investment properties.




