Your website could be perfectly designed, stuffed with great content, and still completely invisible to Google. The problem isn’t what visitors see—it’s what the robots crawling your site are finding (or failing to find) in the code. Technical SEO is the foundation that makes everything else work, yet it’s the most commonly overlooked aspect because clients often do not know to ask about it. This episode reveals the three critical technical elements that determine whether your site can even compete for rankings.
This episode digs into technical SEO’s three core components: crawlability, structured data, and indexability—the invisible infrastructure that makes or breaks your search presence. You’ll discover why page speed hits your results twice (once in rankings, once in conversions), how proper site hierarchy keeps visitors three clicks or less from taking action, and why those star ratings under search results can double your click-through rate. The conversation exposes common developer mistakes like uncompressed images and poor navigation structure, explains why having 200 pages with only 100 indexed is actually hurting you, and introduces Google Search Console as the free tool that shows exactly what Google sees. Most importantly, you’ll learn why building for user experience naturally aligns with what search algorithms reward.
Master the invisible technical foundation—crawlability, structured data, and indexability—that determines whether your website can even compete in search results.
