How Aaron Generated $1.95M Annually From PPC
Learn how Aaron and Miquella Gaunt achieved seven-figure revenue in just one year with PPC.
"PPC has been hands down our primary source of inbound leads for revenue. We've seen fantastic results with Bateman Collective's PPC strategy."
Challenge
Sellers New Day faced several challenges when embarking on their PPC marketing journey. As a local real estate investment firm, they were initially hesitant about the potential return on investment from digital marketing. Their main concerns included:
- Uncertainty about the quality of PPC leads compared to traditional methods like cold calling.
- Worry about the higher upfront costs associated with PPC campaigns.
- Fear of expanding too quickly and not being able to handle leads from multiple markets.
Many new entrepreneurs in the real estate wholesaling space are drawn to methods that promise quick results, like cold calling. The client was initially hesitant to invest heavily in PPC, fearing that the leads might not be as numerous or as qualified as those from more traditional methods.
How we did it:
Our strategy for scaling the client's PPC marketing efforts focused on a careful, phased approach to expansion. We started with a modest $10,000 monthly budget targeting the local Southern California market. As the client saw success and gained confidence in the PPC process, we systematically expanded to new markets.
The expansion followed this pattern:
- Southern California (initial market)
- Texas (first expansion)
- Southern United States (metro areas only)
- Nationwide (14 states, focusing on metro areas)
Throughout this expansion, we also worked closely with the client to set realistic expectations and educate them on the importance of tracking key performance indicators (KPIs) over a 90-day period. This helped prevent hasty judgments based on short-term results and allowed for proper optimization of the campaigns.
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