Decreasing Mitch Craighead's Number of Leads to a Deal by 20%
How Joe Homebuyer Sacramento doubled their marketing budget and saw a 4x return on investment with Bateman Collective.
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"The best team and the best company in the industry is Bateman Collective, and that's been proven for multiple companies that I know of. It would be really hard to put faith and trust into any other than the very best in the industry."
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When Joe Homebuyer Sacramento first started out, they faced several challenges common to new real estate investment businesses. As a one-person operation, the owner needed to quickly ramp up their skills as an acquisition manager while simultaneously generating quality leads.
The biggest concern was how to effectively allocate their limited marketing budget to attract potential sellers and close deals. They needed a reliable source of leads that would not only help them practice and refine their skills but also lead to their first few successful transactions. Finding this balance between learning opportunities and profitable leads was crucial for the business's early growth and sustainability.
How we did it:
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Bateman Collective's strategy for Joe Homebuyer Sacramento centered on leveraging multiple digital channels to generate a steady stream of high-quality leads. The primary focus was on pay-per-click (PPC) advertising and Facebook campaigns, complemented by search engine optimization (SEO) efforts.
The approach was designed to be scalable, allowing Joe Homebuyer Sacramento to start with a modest budget and gradually increase their investment as they saw results. Bateman Collective continuously monitored campaign performance, making data-driven adjustments to optimize lead quality and quantity. This adaptive strategy ensured that as the client's business grew, their marketing efforts evolved to match their changing needs and goals.
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