How Glide Homes got a 6.5X through PPC
Learn how Glide Land & Home, a startup real estate firm, overcame their PPC doubts and achieved consistent deal flow through Bateman Collective's targeted digital marketing.
"Since Bateman, we've had a lot of traction and a lot of good marketing leads... I think our first month with Bateman, we ended up getting three deals under contract and three deals closed. Since then we have closed several deals every single month through Bateman's PPC marketing"
Cooper Connelly and his team at Glide Land & Home, a newly formed real estate company, faced several challenges when considering PPC advertising:
- Limited marketing budget: As a lean startup, they had to carefully allocate their resources for maximum impact.
- Past negative experiences: Previous attempts with PPC had been inconsistent and unproductive, leading to skepticism about its effectiveness.
- Diverse business model: Their operations included buying houses for renovation, rentals, wholesaling, and land acquisition, requiring a versatile marketing approach.
- Lack of in-house PPC expertise: The team had primarily relied on direct mail, texting, and cold calling in the past.
How we did it:
Bateman Collective's approach addressed Glide Land & Home's concerns and leveraged their diverse business model:
- Focused targeting: The PPC campaign was tailored to attract leads for various aspects of Glide Land & Home's business, from distressed property owners to potential land sellers.
- Quality over quantity: Instead of generating a high volume of low-quality leads, the strategy prioritized attracting serious sellers and investors, improving the conversion rate.
- Proactive campaign management: Bateman Collective's team, led by Shannon, continuously monitored and optimized the campaign. They proactively suggested tweaks and improvements, often anticipating Glide Land & Home's needs before they arose.
- Regular communication: Monthly calls and frequent updates ensured Cooper and his team were always informed about the campaign's performance and any proposed changes.
- Flexibility: The strategy remained adaptable to market conditions and Glide Land & Home's evolving needs, allowing for quick adjustments when necessary.
This approach not only delivered immediate results but also built trust with Cooper Connelly and his team, addressing their initial skepticism about PPC effectiveness.
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